Could sexuality determine our behaviour much more than we thought? What if sexuality and micro-culture drive two similar persons to shop for entirely different product groups?
Do online shops (or physical stores) and their marketing teams or advertising agencies, care about sexuality or other personal characteristics while targeting demographic groups?
While this may seem a peculiar thought at first, it may not be that unusual upon consideration.
As part of my Master’s degree in Digital Marketing from the University of West London, I have prepared a questioner that will try to uncover the differences between sexuality and online purchasing behaviours, if they exist. So please, take 10 minutes of your time and help me discover this with you!
Are brands in Cyprus attentive while creating a marketing message that speaks the receiver’s language and targets their needs?
Or are we not that different after all? Join me to find out!